For foreign companies and entrepreneurs seeking to operate in the United States, a persuasive immigration case increasingly begins with a practical question: What measurable value will the U.S. operation create? Investment committed, customers secured, revenue generated, and jobs supported can make the answer tangible.
That emphasis fits the administration’s broader approach to foreign economic relationships, which prominently links foreign investment to American jobs and growth. It is an interpretive lens, however, rather than a new legal test for every visa category. The existing E-2 and L-1A rules remain the starting point.
E-2: Show both committed capital and a viable enterprise
The E-2 treaty investor visa requires a substantial investment in a real, operating U.S. enterprise that the investor will develop and direct. “Substantial” is assessed in relation to the cost ofestablishing or purchasing the business; there is no universal minimum dollar amount. The enterprise must also be more than marginal.
In practice, applicants should expect close attention to how much has actually been committed and what the money has accomplished. A large balance in a bank account tells less of a story than documented expenditures, an equipped operation, employees, customers, and a credible path to growth.
An acquisition of an existing business may offer a clearer evidentiary record: operating history, financial statements, customers, payroll, and a purchase price tied to an established enterprise. A new venture can qualify just as well under the law, but it may need stronger evidence to overcome the uncertainty inherent in a launch. Signed client agreements, paid engagements, early sales, purchase orders, and well-supported financial projections can help demonstrate viability. Acquisition is not an E-2 requirement or a formal consular preference; its practical advantage is that an operating business often comes with evidence a startup must build from scratch.
New-office L-1A: Show how an executive role will become real
The L-1A category allows a qualifying company to transfer a manager or executive to a related U.S. business. A new office may initially receive only a one-year approval. The petitioner must show that the U.S. operation will support a primarily managerial or executive position within that year. USCIS examines the proposed operation, its financial capacity, and the scope of the business—not merely the transferee’s title.
This makes the first-year staffing plan central to the case. Where the proposed executive will manage people, a credible plan should explain who will carry out sales, service delivery, administration, and other operational work; who will supervise whom; and when those hires will occur. For a business proposing several layers of management, an organizational chart is most persuasive when each position has a defined function, a realistic salary, and funding to support it. Evidence of relevant degrees and professional experience can strengthen the showing that proposed subordinates will perform genuinely professional or managerial work.
A multi-level hierarchy and university degrees for every subordinate are not universal L-1A requirements. USCIS also recognizes function managers, and the appropriate structure depends on the business. The underlying issue is whether the company can realistically free the transferee from primarily performing its day-to-day services within the first year.
The practical shift
For both categories, the strongest presentation connects the immigration request to evidence of an executable U.S. business. E-2 applicants should document capital at risk and market demand. New-office L-1A petitioners should document the resources, hiring sequence, and operating structure that will support executive or managerial work.
The message for foreign businesses is straightforward: a U.S. expansion plan is more convincing when its investment, customers, and jobs can be traced through records and realistic milestones. That has always mattered under the governing rules. In the present environment, it deserves particular attention from the beginning.

U.S. Business Immigration Is Asking a More Concrete Question: What Will This Enterprise Build?
For foreign companies and entrepreneurs seeking to operate in the United States, a persuasive immigration case increasingly begins with a practical question: What measurable value will the U.S. operation create? Investment committed, customers secured, revenue generated, and jobs supported can make the answer tangible.
That emphasis fits the administration’s broader approach to foreign economic relationships, which prominently links foreign investment to American jobs and growth. It is an interpretive lens, however, rather than a new legal test for every visa category. The existing E-2 and L-1A rules remain the starting point.
E-2: Show both committed capital and a viable enterprise
The E-2 treaty investor visa requires a substantial investment in a real, operating U.S. enterprise that the investor will develop and direct. “Substantial” is assessed in relation to the cost of establishing or purchasing the business; there is no universal minimum dollar amount. The enterprise must also be more than marginal.
In practice, applicants should expect close attention to how much has actually been committed and what the money has accomplished. A large balance in a bank account tells less of a story than documented expenditures, an equipped operation, employees, customers, and a credible path to growth.
An acquisition of an existing business may offer a clearer evidentiary record: operating history, financial statements, customers, payroll, and a purchase price tied to an established enterprise. A new venture can qualify just as well under the law, but it may need stronger evidence to overcome the uncertainty inherent in a launch. Signed client agreements, paid engagements, early sales, purchase orders, and well-supported financial projections can help demonstrate viability. Acquisition is not an E-2 requirement or a formal consular preference; its practical advantage is that an operating business often comes with evidence a startup must build from scratch.
New-office L-1A: Show how an executive role will become real
The L-1A category allows a qualifying company to transfer a manager or executive to a related U.S. business. A new office may initially receive only a one-year approval. The petitioner must show that the U.S. operation will support a primarily managerial or executive position within that year. USCIS examines the proposed operation, its financial capacity, and the scope of the business—not merely the transferee’s title.
This makes the first-year staffing plan central to the case. Where the proposed executive will manage people, a credible plan should explain who will carry out sales, service delivery, administration, and other operational work; who will supervise whom; and when those hires will occur. For a business proposing several layers of management, an organizational chart is most persuasive when each position has a defined function, a realistic salary, and funding to support it. Evidence of relevant degrees and professional experience can strengthen the showing that proposed subordinates will perform genuinely professional or managerial work.
A multi-level hierarchy and university degrees for every subordinate are not universal L-1A requirements. USCIS also recognizes function managers, and the appropriate structure depends on the business. The underlying issue is whether the company can realistically free the transferee from primarily performing its day-to-day services within the first year.
The practical shift
For both categories, the strongest presentation connects the immigration request to evidence of an executable U.S. business. E-2 applicants should document capital at risk and market demand. New-office L-1A petitioners should document the resources, hiring sequence, and operating structure that will support executive or managerial work.
The message for foreign businesses is straightforward: a U.S. expansion plan is more convincing when its investment, customers, and jobs can be traced through records and realistic milestones. That has always mattered under the governing rules. In the present environment, it deserves particular attention from the beginning.
Written by Chris Costa, Senior Immigration Lawyer at Drummond Advisors